DATAALONE
/IS/JUST NUMBERS

INSIGHTALONE
/IS/JUST STATISTICS

CREATIVITYALONE
/IS/JUST ENTERTAINMENT

But together,
they can change lives forever 

CREATIVE

INTELLIGENCE

  • Grew a strong business portfolio at Cult over the decade
  • Chicago native excelling in New York’s energy
  • Manages diverse healthcare clients and brands
  • Inspires team and clients, driving success
  • Known for impressive hospitality skills, especially in charcuterie and cheese

Alana Hermann

SVP, Group Account Director

  • Cofounder of CultHealth
  • Graduate from USC School of Cinematic Arts
  • Believes marketing is nothing without dramatic storytelling
  • Only triple black belt at CultHealth—Karate, Jiujitsu

Jeff Rothstein

Chief Executive Officer

  • Started her career in consuming advertising with fast-paced brands that included Nathan’s Famous and ABC News programming​
  • Flipped from hot dogs and fries to pharmaceutical advertising because it enabled her to make a life-changing difference
  • 15+ years of DTC and HCP advertising experience  in almost every medium imaginable
  • The One Show Early Shortlist, Rx Awards, PM 360 Bronze and Trailblazer Awards, and HBA Rising Star ​
  • Her first commercial for toenail fungus made its way into a feature article on the front page of The Wall Street Journal, The New York Times, and Jay Leno’s monologue​

Deb Young

SVP, Group Creative Director

  • Over 14 years of experience strategically guiding pharma clients and creating brand impact across DTC and HCP audiences  ​
  • Has worked with everyone from small biotechs to large pharma, specializing in oncology, rare disease, and hematology  ​
  • Connects with patients on a deeper level, having lived through a life-threatening episode of meningococcal meningitis, making her a real patient herself ​
  • Lives in Richmond, VA, with her husband, daughters, and their Airedale terrier, Ruffington  

Molly Scarbrough

SVP, Account Director​

  • 30 years of professional Human Resources experience with a proven track record of delivering results in fast-paced, high-growth, complex environments​
  • Diverse industry experience including: advertising, healthcare, biotech/pharma, retail, entertainment, technology, legal, and media​
  • True passion for creating innovative and holistic HR solutions with the business that yield transformative results ​
  • Born and raised in Queens, NY, now a native Long Islander, is an advocate for women’s health and wellness, the North Shore Animal League, and the conservation of the Long Island Sound​

Suzy Bootle​

SVP, Human Resources​

  • Started at The Huffington Post, laying the groundwork for a Creative career
  • At The Bloc, contributed to award-winning projects like “Instant Doctor” 
  • At CDM New York, earned multiple honors including Gold at The Manny Awards 
  • Named “Best Young Talent” at The Creative Floor Awards
  • Lives in Brooklyn with wife Alexis, raising two daughters and a mischievous Hungarian hunting dog

David Stemler

Chief Creative Officer​

  • Proud to have created award-winning work in the pharma space for the last 20 years​
  • Broad experience across disease states, speaks both HCP and DTC with grace and wit​
  • An aspiring stand-up comic in the wee hours of the night​
  • Once followed Darrell Hammond on a show at Caroline’s when no one else dared​
  • A rock music enthusiast, owns 47 air guitars​

Saul Katz​

SVP, Creative Director

Todd Hoza​

SVP, Head of Digital​

  • Has decades of financial experience in the adverting/marketing space, including 5 years at CultHealth​
  • Experience that ranges from mid-sized privately owned agencies through global finance director, managing up to 62 agencies in 42 countries
  • Grew up in Central New York
  • As COO, works across all agency disciplines​

Mark Sadowski

Chief Financial Officer/Chief Operating Officer

  • 30 years of professional Human Resources experience with a proven track record of delivering results in fast-paced, high-growth, complex environments​
  • Diverse industry experience including: advertising, healthcare, bio-tech/pharma, retail, entertainment, technology, legal, and media​
  • True passion for creating innovative and holistic HR solutions with the business that yield transformative results ​
  • Born and raised in Queens, NY, now a native Long Islander, is an advocate for women’s health and wellness, the North Shore Animal League, and the conservation of the Long Island Sound

Suzy Bootle

SVP, Human Resources

Maha Elashri

President

  • 19 years crafting creative solutions for lifestyle, health, and wellness brands across various channels
  • Combines a love for science and storytelling to craft compelling brand narratives
  • Passionate traveler, constantly seeking inspiration
  • Finds fulfillment in sparking conversations and changing behaviors through creative work
  • Excited to contribute to therapeutic categories, promoting good health

Jenn Ng

SVP, Group Creative Director​

  • Successfully launched and led multiple brands in oncology, women’s health, respiratory, and CNS​
  • Degrees in both Fashion design and Graphic design​
  • Enjoys documenting the footwear of fellow NY subway travelers #footfootagenyc​
  • Has lived and worked on 3 continents​
  • Coincidentally engaged to another McGee (no relation) and raising a 7-year-old fawn Boxer named Sean Brady (not a Patriots fan)​

Sue McGhee

SVP, Creative Director​

  • Enthusiastic advocate for structured and meticulously organized systems​
  • Two decades of project management experience ​
  • A firm believer in perpetual improvement and innovation​
  • Contemplating adding another kitten to the household​
  • Successfully rallying everyone to contribute their bullet points​

Jason Moriarty

SVP, Director of Project Management

  • Known for his nearly unflappable demeanor​
  • Believes in building trust by knowing a client’s business as much as they do—and using that insight to empower a broader vision for the “why” behind the work
  • Deep global and US experience in rare blood disorders to COPD, Parkinson’s, and migraine, but counts his formative experiences working in emerging biotechs​

Derek McLamb

SVP, Group Account Director

  • 25+ years experience in advertising, both Consumer and Pharma​
  • Masters degree in Communication Design ​
  • Keeps a deep sneaker rotation with over 250+ in collection​
  • Has an even crazier Star Wars collection (2 storage units full)​
  • Einstein and Newton had concepts— I have ideas, on occasion I have good ideas

Jason Kirshenblatt​

SVP, Executive Creative Director

  • Trained in Chemical Sciences and Brand Sciences​
  • Over 20 years in HCP, DTC, OTC, but always learning everyday​
  • Amateur fruit and vegetable gardener​
  • Filmed and directed the first documentary on the plight of young caregivers in the US​
  • Love working with clients to solve the unsolvable​

John Nelson

Head of Strategy​

  • 25 years experience in managing award-winning teams of designers and developers across multiple verticals
  • Started using Photoshop v1 when it still launched off a floppy disk
  • Globally exhibited photographer with work in the permanent collection of the Museum of the State of New York
  • Teacher of Tibetan Buddhist meditation practices
  • Makes one damn spicy tzatziki sauce

Niko Plaitakis​

EVP, Director of Experience and Technology​

  • Over 30 years in the healthcare business. Started his career as a researcher in Pharmaceutical R&D and transitioned into client-side sales and marketing​
  • After 10 years on the client side, Eric made the switch to the advertising side where he worked at well-known agencies such as CDM, McCann, and Ogilvy.​
  • Known not only for his experience in healthcare, but his values: authenticity, responsibility, and curiosity. He leads to improve and learn, and advises for mutual benefit. ​
  • In his free time, Eric coaches teenagers into elite bike racers and decent people. He has earned the “Center of Excellence” award from USA Cycling (the national governing body)​

Eric Vollmuth​

EVP, Director of Client Services​​